Quite a lot, actually, after years of research and consultation with wedding planners and brides-to-be (as well as helping plan their own weddings). So here's the story behind how two typical, no-nonsense guys from Denver, CO, came to create the next-generation online wedding planner system.
A few years back, My Wedding Workbook owners Steven Feingertz and Jeff Kear found themselves happily engaged, but their fiancees weren't quite as happy, primarily because they couldn't find the right mix of guidance and resources that would help them plan a dream wedding on their terms. Although they could access blogs and articles on the Internet and download wedding planning software and other tools, they found all this stuff usually made things more confusing, not less.
So, being marketing professionals who have built many Web applications and launched many successful brands, Steven and Jeff decided to build the best online wedding planner system available to help their fiancees plan. Little did they know how much information (and mis-information) about wedding planning is out there. So they started talking to the real experts - professional wedding consultants - to see what insights and resources were required to plan the perfect wedding.
3 years and mounds of research later, they launched My Wedding Workbook, and as of today they have made more than 26,000 brides (plus their own wives) much happier. (And if you can name two other guys who have made that many women happy, we'd love to hear about it.)
But the story doesn't stop there, because they continue to improve their online systems and give brides who aren't hiring a wedding planner a viable, affordable option for planning the perfect day. In addition, they also have developed an online wedding planner system for professional wedding consultants that is quickly becoming the industry standard for professional online wedding software. And they are in the process of building other wedding websites and planning tools for event professionals.